Selling Insurance Policies for Small Businesses: The Do’s and Don’ts

If you are an insurance agent, you have to remember that selling business insurance does not only apply to the policy itself. You also have to sell yourself. When selling insurance for both small or larger businesses, you represent your insurance company.
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Because of this, you have to follow the do’s and don'ts below if you want to sell policies, particularly to small businesses in the country effectively. 

Do’s

1. Dress to Impress
   Physical appearance matters when trying to sell something. It will get your foot in the door before you even speak. If people see a clean-cut insurance salesman instead of an unshaven and disheveled man, they are more likely to get the policy from you.
   
   
2. Speak Eloquently
   You have to speak clearly and eloquently when selling business insurance. Treat your customers with respect and intelligence. Just because they own a small business does not mean that they don’t understand the importance of having insurance. Don’t underestimate your customers when talking to them.
   
   
3. Do Practice Full Disclosure
   You must answer all the questions that your client has truthfully. This way, you will be able to share all the proper information before making the sale. In addition to this, you have to make sure that you answer questions clearly and concisely. Use words that they would understand so that they can buy the insurance policy with a more relaxed demeanor.

Don’ts

1. Don’t Oversell
   You mustn't overdo sales talk when selling insurance. Turn on the charm, but keep it professional at the same time. You will earn the respect of your clients even more because of this.
   
   
2. Try Not To Overstay 
   After a brief explanation of why you would want to sell them the insurance policy, give them some time to ask questions and learn more about what you have to offer. However, after answering their questions, make sure to take your leave right away. This action will give them some time to think before making the decision.
   
   
3. Don’t Wait For Them
   In connection with the previous tip, you should not wait for them to make a decision right away. The important thing is that you were able to share all the information about the policy you are trying to sell. You were also able to answer questions clearly and truthfully.
   
   The ball is now in their court.

Conclusion
Selling business insurance is not that easy if you don’t know how to deal with different kinds of people. Learn to observe your market before selling. This way, you will be able to get more buyers no matter how big or small their business is.

At Rick Case Insurance Agency, we do our best in making sure that our clients are well-protected with affordable and comprehensive policies. We make sure to go the extra mile to help you with your needs. To learn more about how we can help you, please contact our agency at (405) 722-5556 or Click Here to request a free quote.